How to Attract Premium Coaching Clients (Without Chasing Them)
If you’ve ever felt like you’re constantly chasing clients rather than attracting them, you’re not alone. One of the biggest frustrations we hear from coaches is that they feel stuck in an endless cycle of prospecting—reaching out, following up, and hoping for a yes.
But here’s the truth: Premium clients don’t need convincing. They value transformation.
At I Love Coaching Co., we help coaches learn how to draw clients in by positioning themselves as the clear, confident solution to a real problem. Here’s how to make the shift from chasing to attracting using the REAL Coach Method™.
If you’re still trying to get your first few clients, start here: How to Get Your First Paying Coaching Clients.
Step 1: EMBARK – Position Yourself as the Solution
Premium clients look for expert problem-solvers. They’re not interested in hiring someone who is unsure of their own value.
💡 Try This:
Clearly state the problem you solve in one sentence: "I help [WHO] overcome [CHALLENGE] through [METHOD]."
Share one real-world story on social media about how you solved a specific problem for a client or yourself.
By positioning yourself as the solution to a painful problem, you make it easy for premium clients to see the value right away.
Not sure how to position your offer? This guide on pricing can help.
Step 2: ENGAGE – Make Your Value Visible
You can’t attract clients if they don’t see you. But visibility alone isn’t enough—your message needs to resonate.
🔥 Action Step:
Create a simple post that outlines the biggest mistake your ideal client makes—and how you help them fix it.
End with a question to invite interaction: "What’s one mistake you’ve made in your journey? Let’s talk about it."
Ready to move beyond the basics? Learn how to build a 6-figure coaching business.
Step 3: ENROLL – Build Connection Before the Pitch
One mistake coaches make is jumping straight to the offer without building a genuine connection. Premium clients are drawn to authenticity—they want to feel understood before being sold to.
🚀 Try This:
Share a quick story in a live video about a common client struggle and how you approached solving it.
End by inviting a conversation: "If you’re facing something similar, DM me—I’d love to hear your story."
Premium clients respond to relatability and expert guidance. Show them that you get their struggle and have a path forward.
Why Premium Clients Are Different
Premium clients:
Value outcomes over time
Respect your boundaries and professionalism
Want the best, not the cheapest
By positioning your offer as the premium solution, you filter out those looking for bargain coaching. This means less chasing, more choosing.
Still unsure how to price your premium services? Here’s a complete guide.
Final Thought: Attract, Don’t Convince
Stop trying to convince people who aren’t ready to invest. Instead, be the coach that premium clients want to find. They’ll respect your clarity, your confidence, and your ability to lead them to transformation.
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